POLARIDE

Mobile Application / Service

Team: Tia Huang, Ivan Lou, Triet Dang, Sally Khomikh

Class:

Project Brief: 

Service Design

Take a human-centered approach to designing or redesigning a service related to Energy. The service must include digital and physical components and meet the needs of customers.

Human beings are destroying Earth's environment with greenhouse gases. The average temperature of the atmosphere is rising every year and species are dying. Polaride is a service that aims to encourage people to choose public transportation over private cars in a fun and gamified way in order to reduce the waste of energy.

POLARIDE VISION STORY

POLARIDE APP

Star Features:

  • Polaride tracks its users' CO2 emission.

  • When building profile, users can create a pet polar bear to protect. The polar bear floats on a piece of ice, whose size varies depending on the user's CO2 emission. Users must control their CO2 emission to keep their bears healthy.

  • Users can select the most environmentally-friendly route option for their daily commute and gain rewards.

  • Polaride will generate a CO2 emission report for each user. Users can compare themselves to the world or United States average to see how they are doing. 

  • Users can collect stars by taking the most energy-sufficient transportation and trade in for free bus-ride cards.

DESIGN PROCESS

SECONDARY RESEARCH & MIND MAP

The first step is always research and brainstorming. Each team member picked a topic in which he or she was interested and did research individually. We selected 10 sub-topics from each individual mind map and put it together.

After a long discussion, we decided to go with transportation.

FIRST-ROUND INTERVIEWS

We first interviewed two environmentalists to hear their opinions on how the use of different types of transportation could make an impact.

SECOND-ROUND INTERVIEWS

Then we proceeded to interview people who are currently using public transportation to see what they love or hate about it.

1/5

ARCHETYPES

Based on the information collected, we created two archetype profiles and a ecosystem map for them.

JOURNEY MAP

STORYBOARD

How might we encourage Bay Area residents to consider "Energy" in their choice of daily transportation?

SERVICE BLUEPRINT

Service_Blueprint.jpg

*Click on image to view

CLICKABLE PROTOTYPE

We learned from our research that people tend to not consider public transportation anything pleasurable and they are usually bored while using it. Therefore, we created Charlie, a polar bear on the user's phone, waiting to be saved.

 

We want the users to have a digital pet bear whose well-being completely depends on how much CO2 emission the user is creating. This way, we can make our users be responsible of their bears and reduce their energy usage while having fun. As the polar bear floats on a single piece of ice, each user should try not to surpass the healthy limit of CO2 emission. If the user surpasses their limit, the size of the bear's ice shrinks, until it reaches the safe minimum and the user loses their bear. The user is expected to choose public transportation over private cars in order to save energy and keep their polar bear alive and well.

Users can check their daily, weekly, and monthly analyses on the app and gain rewards. Rewards can be traded in for free bus-ride cards or donations.

Click the screen on the left to interact with the InVision prototype.

If screen fails to load, click here to view prototype.

MARKETING

POSTER

This poster would be put up at bus stops and subway stations to target at current public transit users.

poster02.jpg
Poster
Gift Card

GIFT CARD

Gift cards will be sealed in a polar bear-shaped envelope and sent out to users or whomever users want to encourage more people to take public transit.

Envelope
Envelope (Unfolded)
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2019 by Tia Huang. All rights reserved.

Reward System

Trade stars for a free bus-ride card.