CAMTOGO

Vending Machine System

Class:

Project Brief: 

Systems

Design a business that delivers a product or service via a vending machine. Create a plan for a new business to address a problem you have identified.

The business should understand its target audience, address a real problem, show a creative solution, and use information smartly as a key part of the business. It should also have a likelihood of making money.

PROBLEM

Many travelers do not own or like to carry large, heavy photography equipment with them when traveling. Some will settle with their cameras on their smartphones, but the quality of their photos may be limited.

WHY CAMTOGO?

 

CAMTOGO is a vending machine system implemented at tourist spots that provides a camera and accessories rental service for tourists who need equipment to take high-quality photos.The machines will be located at tourist attractions, such as famous landmarks, theme parks and national parks. ​

 

The vending machine will charge users money by the types of equipment they rent or purchase, and the rent time. 

TARGET AUDIENCE

TOURISTS

  • who want to take photos but do not own cameras 
  • who  do not have their cameras with them

  • may not speak English

PHOTOGRAPHERS

  • who need extra accessories when they are out taking photos
  • who want to explore different equipment

NAVIGATION

Signs pointing to the location of the camera vending machines, written in English and most used foreign languages.

 

(Spanish, Mandarin, and Korean)

SAMPLEL LOCATION

Between ticket office and main entrance

at Universal Studios, Hollywood, CA

VENDING MACHINE CONCEPT

User sees sign/map/flyer, reads it in his or her own language, and gets directed to the location of the vending machine.

SYSTEM DIAGRAMS

EXPENSE

  • Startup Expenses: $ 280,000/month

    • Vending Machines: $3,000 each x 20 = $60,000

    • Installation: $2,000 each x 20 = $40,000

    • Products:

      • Cameras: $400 each x 400 = $160,000

      • Accessories: $20 each x 1,000 = $20,000

  • Ongoing Expenses: $9,500/month

    • Electricity: $500

    • Service/Maintenance: $8,000

    • Restocking Accessories: $10,00

INCOME

  • Initially: $ 3,500/month

  • From renting cameras and selling accessories

  • Ram up to $30,000/month by month 12 as advertisements reach out and people learn about the existence of the service

  • Depends on the popularity of the location of the machine

SAMPLE WIREFRAMES

LEARN & USE

LEARN FROM THE USERS

  • Where tourists might need to rent cameras the most 

  • When do people need to rent cameras

  • What are the most popular camera models and accessories

INFORMATION USED

  • Location: put machines in the most needed areas for better profit

  • Timing: restock the machine more or less when certain times come up

  • Products: restock more of the popular items instead of the less popular ones

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Project2 copy.001.jpeg
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2019 by Tia Huang. All rights reserved.

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