CAMTOGO
Vending Machine System
Class:
Project Brief:
Systems
Design a business that delivers a product or service via a vending machine. Create a plan for a new business to address a problem you have identified.
The business should understand its target audience, address a real problem, show a creative solution, and use information smartly as a key part of the business. It should also have a likelihood of making money.
PROBLEM
Many travelers do not own or like to carry large, heavy photography equipment with them when traveling. Some will settle with their cameras on their smartphones, but the quality of their photos may be limited.
WHY CAMTOGO?
CAMTOGO is a vending machine system implemented at tourist spots that provides a camera and accessories rental service for tourists who need equipment to take high-quality photos.The machines will be located at tourist attractions, such as famous landmarks, theme parks and national parks.
The vending machine will charge users money by the types of equipment they rent or purchase, and the rent time.
TARGET AUDIENCE
TOURISTS
- who want to take photos but do not own cameras
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who do not have their cameras with them
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may not speak English
PHOTOGRAPHERS
- who need extra accessories when they are out taking photos
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who want to explore different equipment
NAVIGATION
Signs pointing to the location of the camera vending machines, written in English and most used foreign languages.
(Spanish, Mandarin, and Korean)
SAMPLEL LOCATION
Between ticket office and main entrance
at Universal Studios, Hollywood, CA
VENDING MACHINE CONCEPT
User sees sign/map/flyer, reads it in his or her own language, and gets directed to the location of the vending machine.
SYSTEM DIAGRAMS
EXPENSE
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Startup Expenses: $ 280,000/month
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Vending Machines: $3,000 each x 20 = $60,000
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Installation: $2,000 each x 20 = $40,000
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Products:
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Cameras: $400 each x 400 = $160,000
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Accessories: $20 each x 1,000 = $20,000
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Ongoing Expenses: $9,500/month
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Electricity: $500
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Service/Maintenance: $8,000
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Restocking Accessories: $10,00
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INCOME
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Initially: $ 3,500/month
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From renting cameras and selling accessories
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Ram up to $30,000/month by month 12 as advertisements reach out and people learn about the existence of the service
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Depends on the popularity of the location of the machine
SAMPLE WIREFRAMES
LEARN & USE
LEARN FROM THE USERS
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Where tourists might need to rent cameras the most
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When do people need to rent cameras
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What are the most popular camera models and accessories
INFORMATION USED
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Location: put machines in the most needed areas for better profit
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Timing: restock the machine more or less when certain times come up
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Products: restock more of the popular items instead of the less popular ones
